A strategic investment in modern leadership and employer branding
In today’s competitive job market, retaining and developing talent is more important than ever. Career coaching helps you motivate your team, strengthen engagement, and increase long-term employability.
It also boosts your reputation as an employer that truly invests in people.
Why invest in career coaching?
Career coaching is a strategic tool to support employee growth. It increases motivation and engagement—and strengthens the resilience and performance of your organization as a whole.
Key benefits for your organization:
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Talent retention and motivation:
Employees who feel heard and supported are more loyal and engaged. -
Long-term employability:
Coaching empowers employees to take charge of their careers, helping them stay healthy and productive over time. -
Prevention of burnout and absenteeism:
Early coaching support can help identify and resolve issues before they escalate. -
Attractive employer brand:
Companies that invest in employee development are seen as forward-thinking and people-centered. -
Stronger teams:
When employees are in the right roles, teams perform better.
When to offer career coaching
Career coaching can be valuable in a variety of organizational situations, such as:
-
Career Development:
For employees looking to grow or transition into new roles. -
Restructuring:
Supporting staff through change or helping them explore opportunities inside or outside the organization. -
Sustainable employability:
Helping employees find better work-life balance or manage stress and pressure. -
Talent Development:
Helping individuals identify and use their unique strengths. -
Outplacement:
Respectful support for employees transitioning out of the company.
Contact
Investing in employee development and organizational health?
Get in touch with Bon! Find out how I can help you transform your organization
What does a career coach do?
A career coach helps employees identify what drives them, where their strengths lie, and where there’s room to grow. Together, they define personal goals and shape a plan that’s both realistic and purposeful.
At Bon!, we combine systemic insight with practical guidance—so it’s not just about awareness, but about movement and results that matter.
Common topics in career coaching:
- Mapping out talents, goals, and motivations
- Overcoming obstacles like self-doubt or lack of direction
- Developing skills for a new role or position
- Creating a realistic, motivating career plan
- Preparing for interviews or networking
- Letting go of patterns that limit growth or performance
Our Approach – Practical and Customized
At Bon!, every coaching journey is shaped around the employee and their role within the organization. The employee stays at the center, while we keep the broader organizational context in view.
We typically work in five phases:
1. Intake & orientation
We begin with a conversation to clarify the coaching question and align on goals. This creates shared clarity about expectations and direction.
2. Insight and reflection:
Together, we explore the employee’s strengths, motivations, challenges, and aspirations. Using systemic coaching and reflective tools, we uncover where they are now—and where they want to go.
3. Development plan:
We co-create a solid plan with realistic goals and practical steps that support both the individual and the organization.
4. Hands-on support
Alongside reflection, we offer practical support, such as:
- Preparing for interviews or networking conversations
- Strengthening resumes and LinkedIn profiles
- Practicing presentation skills or pitches
5. Evaluation & follow-up
We wrap up by reviewing progress—what’s been achieved, what’s next, and how to continue independently.
If a manager is involved (for example in cases of underperformance or risk of absence), we define shared goals upfront and keep communication focused and confidential.
Strategic Benefits for Employers
Investing in career coaching isn’t just good for your team—it’s smart business. There are several financial and strategic advantages, especially when using available HR budgets and tax regulations.
Use of the Individual Choice Budget (IKB)
Many Dutch labor agreements include an IKB, which allows employees to allocate part of their benefits flexibly. Encourage employees to use this for career coaching—making it accessible without adding costs to the organization.
Leveraging career budgets in collective labor agreements (CAOs)
Many CAOs include specific budgets for development and coaching. Career coaching is an excellent use of these funds—supporting both personal growth and responsible leadership without extra financial burden.
Tax advantages through the Work-Related Costs Scheme (WKR)
WKR offers tax benefits for career coaching:
- Targeted exemptions – If coaching focuses on maintaining or improving skills for the current or future role, costs can be fully tax-exempt for the employer.
- General WKR space – Even if it doesn’t meet the conditions for exemption, coaching can be reimbursed through the general WKR allowance—still a cost-effective solution.
For exact tax options, consult your own financial advisor.
Cost savings through prevention
Career coaching can help prevent absenteeism, burnout, and turnover—each of which is costly to your organization. Supporting employees early reduces these risks and increases motivation and performance.
Boosting your employer brand
Companies that invest in growth and wellbeing are more attractive to current and potential talent. Offering career coaching strengthens your employer image and helps you attract and retain top talent.
Career coaching that benefits both people and business
With tax benefits and budget options like the WKR, IKB, or CAO-based coaching funds, career coaching is more accessible than you might think—without increasing overhead.
Curious how coaching can support growth and retention in your organization?
Let’s connect. I offer a no-obligation conversation to explore what’s possible.
Frequently asked questions about career coaching
How does career coaching support organizational success?
Career coaching helps employees gain clarity about their strengths, drivers, and ambitions—making them more engaged, focused, and effective. It also fosters loyalty and helps reduce turnover and onboarding costs. Investing in people is investing in the long-term success of your organization.
How can I benefit financially as an employer?
There are several tax-efficient ways to offer career coaching in the Netherlands:
- WKR – Coaching aimed at skill development may be fully tax-exempt.
- CAO development budgets – Many collective labor agreements include funds for personal growth.
- IKB – Employees can use their flexible benefits budget, reducing the cost to the organization.
These options make coaching not just a smart investment in people—but also in your budget.
When is career coaching a good fit?
Career coaching is valuable in a range of situations, such as:
- Career development – For employees who want to grow or change roles.
- Sustainable employability – For those seeking better balance or dealing with work-related stress.
- Preventing absenteeism – Early support helps avoid burnout and sick leave.
- Restructuring – Guiding people through transition or new responsibilities.
- Outplacement – Offering respectful and practical support during exit processes.
Used strategically, coaching strengthens both individual wellbeing and organizational resilience.
